Hi, I’m Viv Lugo. Welcome to my digital and field marketing portfolio, where I showcase the strategies, campaigns, and events that drive real impact in B2B marketing. Here you’ll find a curated selection of initiatives that highlight how I’ve leveraged both digital and field marketing approaches to engage stakeholders, build partnerships, and accelerate business growth.
A key focus of my work has been field marketing, where I’ve designed and executed transformative B2B events for a data solutions consulting firm in collaboration with leading SaaS cloud technologies like Looker (Google Cloud), Snowflake, Fivetran and dbt. Through the videos in this showcase, you’ll get a firsthand look at how these events came to life-strategically crafted to connect clients with real-world solutions, foster meaningful partnerships, and drive revenue.
From high-energy event highlights to behind-the-scenes insights, this portfolio reflects my passion for creating memorable brand experiences. Each campaign embodies creativity, strategy and deep understanding of how digital and in-person engagement can work together to make a lasting impact.
Explore the showcase and see how growth hacking, storytelling, and experiential marketing come together to push the boundaries of B2B marketing innovation.
WED, JUL 17, 2019, 6:00 PM CEST
https://www.youtube.com/watch?v=LGwRlLZVrAw&list=PLNnf8JPRB2nShDMAIs1rXexgv7cTIFwhP&index=12
We invited the local data community and our partners Looker, Snowflake, Fivetran to a unique forum to both showcase the tools in addition to creating a space for networking. The attendees were able to hear real use cases from Marfeel and King, as well as engage in an insightful discussion panel where they could put their questions and learn the top tips to achieving a modern data stack. The guest list ranged from newbies to experts, and all were able to take something away from the event!
WED, OCT 16, 2019, 9:30 AM CEST
https://www.youtube.com/watch?v=VQPXXf0VqwM&list=PLNnf8JPRB2nShDMAIs1rXexgv7cTIFwhP&index=11
Presenting a special edition "From Zero To Snowflake" hands-on lab where we showed how to set up a data warehouse in 90 minutes: Create the architecture, load structured and semi-structured data, navigate the UI and visualize the data with Python on Looker. In the same time we demonstrated several unique features such as "Time Travel" and "Zero Copy-Cloning" Participants were also led through a use case by the Head of Data at Marfeel, getting to see Snowflake in action - using real company data.
THU, NOV 28, 2019, 6:00 PM CET